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Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...
The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.
The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.
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The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...